Which Type of Financial Adviser Do You Need? - Free Guide

Enso Financial partners with pre-retiree couples, cross-cultural couples, and women in life transitions to turn financial complexity into a clear, values-aligned plan that supports the life you actually want. You get practical, easy-to-understand guidance on taxes, investments, insurance, estate planning, retirement, and everyday money decisions so you can move forward with confidence.

We are not about steak dinner or financial jargon. The focus is on attuning to your emotions, listening deeply to your aspirations, and proactively strategizing how to use your resources to fulfill your dreams as soon as possible.

Enso Financial is led by Prudence Zhu, CFP®, CPA, and Certified Financial Therapist, based in Phoenix and serving clients across the U.S. Your fulfilled life and legacy are at the heart of every conversation.​

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OUR VALUE

FIDUCIARY
EXPERTISE
Inclusivity
Simplicity

WHAT WE DO

Enso Financial is all about empowering hard-working people like you to simplify and elevate your finances, so that you can live a life you LOVE!

We’re here to help you establish and safeguard your financial foundation, ensuring your money and energy align with your values and aspirations. Fluent in both English and Mandarin, we’re proud to serve clients from diverse backgrounds, offering personalized support to help you achieve your financial goals.

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OUR VALUES

FIDUCIARY
EXPERTISE
Inclusivity
Simplicity

Prudence Zhu, CFP®, CPAFounder and lead adviser of Enso Financial

With over a decade of experience in Private Equity, Corporate Finance, and Financial Advisory, Prudence founded Enso Financial after achieving her own financial independence. She is dedicated to helping cross-culture couples and small business owners lead lives that are both well-funded and fulfilling.

“To me, financial freedom is more than just a number. It's about making confident decisions, living a fulfilled life, and having the means to make a positive impact in our community. That's the driving force behind everything I do.” - Prudence Zhu

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